One of the most beloved models H-D was the 1956 FLH, which featured a red base color with a white stripe, known as the “slash” two-tone color scheme. Now, 75 years after the 1949 introduction of the Hydra-Glide front end, Harley-Davidson is reviving this icon of the Panhead era in serialized limited production. I was stoked to handle all aspects of the H-D global brand team’s creative approach for this limited-edition launch. From concept through post production, including editorial, PR and film premiere event strategy, in conjunction with the feature film The Bikeriders, starring Austin Butler and Tom Hardy. It was rewarding to roll up my sleeves, and help bring this iconic bike to life.