Harley Davidson Motor Company commemorated their 120th. Anniversary in 2023 with a celebration of music, moto-culture, and Milwaukee. The H-D Homecoming Festival is four days and nights packed full of entertainment, events, and live performances headlined by Green Day and Foo Fighters. My responsibility was to establish the Art Direction plan for the event, and on-site direction of the photo and video team capture for H-D social and brand needs.