Pure Fishing, the parent company of the world’s leading fishing products, asked us to revitalize their most revered heritage brand. Point of sale, rod tags, print catalog, logo refresh and website were part of the effort to put Fenwick, the original American fishing rod since 1952, back to the front of the line. A special shout out to Minneapolis lakes Bde Maka Ska and Isles for providing the canvas for us to paint our finned masterpiece. No fish were harmed in the rebirth of this American classic.