The legend of Abu Garcia is unparalleled in the fishing industry. The world’s most advanced fishing reel manufacturer since 1921, touting fine Swedish engineering and craftsmanship. “Abu” develops and produces rugged, dependable reels, for all types of fishing. Along with our complete overhaul of Pure Fishing’s A-list of consumer branded websites and print catalogs. We developed the strategy, naming, and design of Abu’s groundbreaking launch of its “Revo” brand of low-profile baitcasting reels.